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Culture Guide

Building Web Communities
Part 1 of 3
10/5/98

by Jennifer Fleming

Is community the Internet's "killer app" or is it a trendy buzzword? Strangely, both these statements seem to be true.

Site developers are scrambling to add community features, but without a clear understanding of community on the Web, few of them are succeeding at what they set out to do. We've been exploring this question at Anchor recently, and thought we'd let you in on what we've been finding.

What exactly is community? Why do some communities thrive and others fail? What (if anything) can we do to ensure successful communities? There are three web thinkers who have particularly useful insights in these areas: Amy Jo Kim, Marc Rettig, and Howard Rheingold. We'll look at their ideas and recommendations in this guide.

This is the first installment in a three-part series on community-building on the Web. The next installment in the series will feature interviews with selected community builders, and the final installment will explore tools and techniques to complement your "social scaffolding."

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Introduction
Amy Jo Kim: "Social scaffolding"
Marc Rettig: "Conversations as content"
Howard Rheingold: "Civil discourse"
Examples of web communities


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