| Colors
The fewer colors in an image, the smaller its file size. In an image editing program such as Adobe Photoshop, you can reduce the number of colors in each image's palette. In creating your artwork, make sure to use browser safe colors (the 216 colors that display consistently on
both 256-color Mac and 256-color PC monitors). But don't stop there. Instead, shoot for saving files with less than these
216 colors.
An image created using four browser-safe colors
and saved as an Exact Palette 4-color GIF will be three or four
times as fast as the same image saved as a Web Palette
216-color GIF. In the second case, the image is carrying
around 212 extra colors it doesn't need.
You can also try posterizing images to reduce colors before converting to the browser-safe palette (in Photoshop, you can find Posterize under the Image >> Adjust menu). Other ways to reduce
colors include using flat art (illustration) instead of detailed color photos, and using simple black and white images wherever
possible.
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Lynda.com
The site for Lynda
Weinman's definitive web graphics
book, Designing Web Graphics 2.
Limit Yourself: Small and Safe Color Palettes
Gif Girl, Tripod's design columnist, tackles optimizing images
by reducing color palettes. Includes how to load the browser
safe palette.

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