| PLEASE note: These pages are here solely for historic purposes. New articles have not been written since 2001; many links in the index are broken; and most ahref.com email addresses will now bounce. Try visiting ep Productions, Incorporated, the web programming and development company behind this site. |
Tip: Want to know when we post new content? Subscribe to our newsletter.
ahref.com > Guides > Industry
Planting Seeds in All the Right Places, Continued |
|
|
Media Coverage Another key aspect of building awareness for a site launch is to seek coverage from the online media community. This is another area in which you can benefit from third-party experience. When you go in search of press contacts for a web launch, you're dealing with a whole new genre of publications and contacts. These can be loosely defined as the following:
While email is a popular way of reaching the media, many media people still prefer fax or phone. Make sure you find the right editors for your subject. If you think you might need help in this area, take a look at the Comparative Feature Chart I maintain on my promotion site, URLWire. It will show you what's offered by better-known email news release services and help you decide which one is right for you. |
Comparative Feature Chart Compare what's offered by better-known email news release services. The Care and Feeding of the Press Tips on how to avoid alienating press contacts. The Well-Tempered Press Release How to write a press release. Press Release Tips for PR People Press release tips and tricks from the senior editor of Internet World. 
|
|
continue reading >>> or jump to a topic:
"What's New" Pages
|
|
|
To suggest a topic, please email guides@ahref.com. |
|
