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Industry Guide Previous topics: Building Awareness of Your Web Launch, Production Planning, Job Roles


Writing for the Web
Structuring documents for a new medium
8/10/98

by Jennifer Fleming

Let's face it. The Web has a reputation for crappy writing.

So what are we going to do about it? The first step in any recovery program is an awareness of the problem. We're lucky. Most of us have already figured out that we have a problem and can move past this awkward stage without embarrassment, arrest, or bodily harm.

Like any good 12-step program, this article will offer brief tips you can use in real life. And here's the perk: there are only 5 steps to wade through.

  • Know your audience.
  • Be true to the content.
  • Make it scannable.
  • Be direct and descriptive.
  • Edit ruthlessly.

Let's get started with that most popular of Web maxims: Know your audience.

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Introduction
Know Your Audience
Be True to the Content
Make It Scannable
Be Direct and Descriptive
Edit Ruthlessly


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