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Ad Serving Woes, Foes, and Knows
Ad campaign planners speak: customer service at third-party ad servers can be terrible; listing ad results by time-of-day, SIC, and the like is good; and there are too many discrepancies between customers' data and ad-servers' data. (10/18/2001 at ClickZ Network)
Advanced Online Advertising
Things to think about, regarding ads: different ways of selling ads (by impression, by clickthrough, by conversions); targeting ads; partnerships; and more. (4/24/2001 at WebMonkey)
Advertising: An Agency Chairman Gives a Stern Assessment of the Dot-Com Era
Attendees at the annual management conference of the American Association of Advertising Agencies were upbeat about Internet advertising, despite recent dot-com problems; they also considered whether ad agencies should shoulder blame for dot-com failures. (4/20/2001 at The New York Times)
Banners Can Brand, Honestly They Can, Part II
The Interactive Advertising Bureau (IAB) is releasing studies that conclude that banner ads and skyscraper ads "aid" brand awareness, whether users click on them or not. (7/19/2001 at CyberAtlas)
Bigger Web Ads Endorsed by Industry
The Internet Advertising Bureau (IAB) has approved and encouraged the use of new, larger ads for web sites; meanwhile, Internet advertising revenue is projected to increase in 2003. (12/11/2002 at News.com)
The Day the Streaming Died
Real-world radio stations that stream their audio online are running into trouble; ad agencies don't want them to broadcast their ads online, because doing so costs the agencies extra cash. (4/17/2001 at The Industry Standard)
Delivering Custom Ad Content with Commerce Server 2000
A look at how to manage banner ad campaigns on your site using Microsoft's Commerce Server 2000, due out later this year. (9/29/2000 at Web Review)
DoubleClick Turns Away From Ad Profiles
DoubleClick, the online advertising company that came under repeated fire for its online user tracking and ad targeting practices, is shifting away from such practices, saying they're not profitable. (1/8/2002 at News.com)
How To Make Money, Not Enemies, Online
Using non-standard advertising on a news or content site: large Flash ads, emailed advertisements, pop-up ads, etc. (2/21/2001 at Editor & Publisher Interactive)
IAB Rich Media Task Force: One-Sided?
Some pro-advertiser advice to the publisher-founded Interactive Advertising Bureau (IAB) as it considers standards for rich media ads: don't limit looping; don't limit file sizes; use bandwidth detection; and more. (4/25/2001 at ClickZ Network)
Looking Backward
According to the Interactive Advertising Bureau, the third quarter of 2000 showed the first sequential quarterly decline in online advertising ever; also, banner ads made up a smaller proportion of ad sales. (4/26/2001 at eMarketer)
Net Ads: Size Does Matter
The Interactive Advertising Bureau's Rich Media Task Force has come up with guidelines for interactive ads, including 15k initial size with up to 85k total size following user interaction. (8/7/2001 at ZDNet Developer)
Online Ad Spending Falls 9 Percent
Third-quarter online advertising was down about 9 percent from the previous year's third quarter and the previous quarter; the top ten sites continue to get 75% of online ads. (12/4/2001 at Reuters)
Online Ads Need To Get a Clue
Online advertising revenues almost equal advertising revenue on cable TV already; but banner ads aren't worth the money - short, interesting films for products are what will sell online. (9/19/2001 at ZDNet)
Report: "Tower" Ads Proliferating, While Banner CPMs Slip
According to Jupiter Media Metrix, "vertical" ads are proliferating, and have an average rate card price of $54 CPM, as opposed to standard banner ads' $28 CPM. (3/13/2001 at InternetNews.com)
Rich Media Campaigns: The Pros and Cons
Advice on determining when a rich media ad campaign is worthwhile: are the increased costs of producing ads and buying ad space worth the interactivity? (4/27/2001 at ClickZ Network)
Rotating Banner Advertisements with PHP
Building a banner ad system using PHP and MySQL. (9/17/2000 at Zend)
A Tale of Two Ad Networks
Ad network L90, which has been working hard to develop online advertising beyond banner ads, posted a large revenue drop last quarter; more-traditional ValueClick, which relies mostly on banner ads, beat Wall Street estimates. (4/27/2001 at InternetNews.com)
The End of Online Ads?
Ad-blocking software makes individual users' web experiences better, but may cause more ad-supported sites to go out of business. (4/23/2001 at NUA Internet Surveys)
Turning Surfers into Subscribers
As ad sales fall, websites hope to make up for the revenue by charging visitors; it didn't work in the early days of the Web, and may not work now. (4/23/2001 at Business Week)
Under Scrutiny, AOL Agrees to Change Ads
America Online has agreed to alter its broadcast advertising, which up until now has touted AOL's dedication to "your security and privacy." (4/20/2001 at InternetNews.com)
We Now Interrupt Your Browsing for This Commercial Message
Po-up ads, interstitials, superstitials, and on-browser ads may replace traditional banner advertising. (12/18/2000 at The New York Times)
Web Sites Prey on Rivals' Stores
Consumers and website owners are complaining about software which pops up unauthorized ads over websites - for example, Delta ads when someone visits AmericanAirlines.com. (8/7/2001 at News.com)
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