MARKETING
SITES
@Submit
A free service that allows you to submit your website to 40 major search engines and indexes.
Ad-Guide.com 
A Yahoo-style directory of advertising and marketing resources. Thorough and easy to use.
Banner Networking 
Learn how banner exchanges can boost your site's exposure in this Tripod Web/Tech article.
ClickZ
Marketing and advertising metasite.
CyberAtlas
"The reference desk for web marketing," CyberAtlas has everything from the latest 'Net demographics to best practices in marketing and advertising.
Internet News Bureau
The Internet News Bureau offers online press release services. It will write or distribute your press release for a fee, and offers various tips on dealing with the media for free. Their distribution list includes over 1200 journalists.
Planting Seeds in All the Right Places: Building awareness of your web launch
Anchor article by 'Net marketing expert Eric Ward. Covers "what's new" pages, search engines, directories, press coverage, automated tools, and more.
PR Newswire
Distributes news to various publications (3000 of them) by wire, email, fax, or web. Distribution lists can be customized for particular projects.
Priming the Search Engines
Tips and resources for improving your site's standing in search engine results. From WebDeveloper.com.
Search Engine Tutorial for Web Designers
Advice on designing your pages so that they are highly ranked by search engines. Includes general information and specific tips for each major search engine.
Site Owner
Contains various free tools related to submitting your site to search engines and indexes, and how you rank with those engines and indexes. Includes the original Submit It program and meta tag analyzers and builders.
Site Promotion at reallybig.com
Links to resources about site marketing. Includes links to awards pages.
The Web's Eye
A site focusing on marketing and promoting websites.
ARTICLES
An Epidemic of "Viral Marketing"
Cash-poor dot-coms are turning, once again, to viral marketing rather than paid advertising - getting current customers to bring in new customers. (8/30/2000 at Business Week)
Blacks Target Computer Retailer
A campaign organized by The Tom Joyner Morning Show seeks to encourage computer retailers to advertise with black media. (9/21/1999 at Las Vegas Sun)
Check Your Email: There's a Customer Waiting!
Why you should make sure you respond quickly to email regarding your website. (9/22/1999 at InternetDay)
E-Marketing on a Shoestring
Advice on getting your site noticed, even without a big marketing budget: have a good URL; build relationships with other sites; improve the website itself; etc. (4/25/2001 at ClickZ Network)
Establishing A Brand Online Is Tough - And Costly
According to a Boston Research Group report, new web sites need to spend 5 times the amount brick-and-mortar sites do to acquire customers. (10/11/1999 at Excite News)
ExciteAtHome Puts Ads Up for Bid
ExciteAtHome has decided to auction off advertising opportunities to the highest bidder, rather than favor large buyers or long-time ad buyers. (9/24/1999 at The Industry Standard)
Getting Listed: Doing It Right
Advice on choosing a good agency to submit your website to search engines. (1/10/2001 at ClickZ Network)
Giving It Away Online: The Six Degrees of Free
Numerous sites hope to build a brand and make money later by giving away "free" content and services right now. There are different kinds of "free," though, which can cost the consumer and the corporation in different ways. (12/10/1999 at @NY)
Guerilla Marketing Revisited
A look at some of the better historical (pre-Internet) marketing campaigns, and the lessons today's guerilla marketers can learn from them. (9/29/2000 at Web Review)
How to Sabotage Your SEO Campaign
Tongue-in-cheek advice on keeping your search engine optimization (SEO) campaign from succeeding. "Optimize key phrases that are never, ever searched for... Redesign your existing site to delete all the old files and URLs." (4/25/2001 at ClickZ Network)
Is Viral Marketing All It’s Cracked up to Be?
A look at the pros and cons of viral marketing. (5/9/2000 at ClickZ Network)
Leveraging the Power of Viral Marketing
Three principles for viral marketing: the virus must be useful to the consumer; it should be easy to pass along; and it should be easy to track. (11/2/2000 at ClickZ Network)
Our New Medium Needs a New Message
How to write a good press release - keep it short, make it complete, and give good contact information. (3/24/2000 at Web Review)
Simple Branding Principles Increase Hits!
Advice on building your brand on the Web. The keys? Be the best (or the best-positioned), have a simple and memorable brand message, and know your competitors. (10/1/1999 at InternetDay)
Sticky And Viral Site Marketing
A look at ways you can implement viral marketing on your site, and links to sites offering scripts to help you do so. (12/20/2000 at Web Developers' Journal)
Using Educational Information to Sell Your Services
By providing ad-free educational information on your firm's website, you can connect on a deeper level with prospective clients and help them before they even contact you. (9/5/2000 at designshops.com)
Viral Marketing Relies on Infectious Word of Mouth
In the world of drastically-reduced marketing budgets, every company wants to have a viral marketing strategy; but when they get their customers to promote their brand, the loss of control can have negative effects. (3/2/2001 at Red Herring)
Yahoo Opens Express Submission Service
An explanation of the Yahoo's $199 service for expediting the consideration of sites for listing, and links to resources explaining how to optimize your Yahoo submission. (3/3/1999 at internet.com)
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