MARKET RESEARCH

SITES

Media Metrix
Market research firm that regularly releases the "Top Properties" list of most popular sites. (Acquired the company and website Relevant Knowledge, relevantknowledge.com.)

ARTICLES

Bad Data
A number of companies doing their own market research and user testing mess up by asking the wrong questions and using the wrong technology. (11/5/1999 at The Industry Standard)

Group Dynamics
Conventional wisdom says professional researchers should conduct focus groups. Some startups following the conventional wisdom never regret it; others do better conducting groups on their own. (10/25/1999 at The Industry Standard)

An Unexpected Web Traffic Report
Media Metrix reported that traffic to several of the major portals fell from August to September; reactions in various media circles were mixed. (10/22/1999 at The Industry Standard)

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