Getting Hits: The Definitive Guide to Promoting Your Website
by Don Sellers
Peachpit, 1997

Industry

Legal Issues

Patent, Copyright & Trademark: A Desk Reference to Intellectual Property Law
Stephen Elias
A well-regarded reference book, with extensive information on patents, copyright, and trademark, and the difference between the three. Does not pertain specifically to the Internet, but it does deal with the laws and terms on which Internet laws will be based.

The Copyright Handbook : How to Protect & Use Written Works (4th Ed)
Stephen Fishman
A guide to copyright law - what copyright is, how to register copyright, how to protect against infringement, and how to sell rights to your work. Includes sample forms and licenses.

Software Development : A Legal Guide (2nd Ed)
Stephen Fishman
Explanations of the legal issues surrounding software development, including patents, copyrights, trademarks, trade secrets and NDAs, sample contracts, and more.

Advertising and Commerce

Getting Hits: The Definitive Guide to Promoting Your Website
Don Sellers
A slim but effective book on promoting your Web site, from understanding how search engines index sites to getting other sites to link to yours, and from Web ad campaigns to selling your site in print media.

Increase Your Web Traffic in a Weekend
William Stanek
A weekend doesn't seem like enough time to digest almost five hundred pages of advice on site promotion. Still, if you have a few extra days, there's some very practical information here.

Secrets of Successful Web Sites: Project Management on the World Wide Web
David Siegel
Includes many interesting tips for Web site project management, but the real gold here is the case studies.

Success Secrets from Silicon Valley: How to Make Your Teams More Effective
Geoffrey James
Examples and workbook exercises illustrate how to use the 'Silicon Valley mindset' in your business.

Web Site Stats: Tracking Hits and Analyzing Traffic
Rick Stout
A guide to gathering and analyzing data on Web site traffic, including making sense of server log files, choosing log analysis software or services, and using traffic information in online advertising.

Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web
Evan I. Schwartz
Understanding the Web economy and how to market your business online.

What Makes People Click: Advertising on the Web
Jim Sterne
What Makes People Click takes the discussion of Web advertising beyond the ubiquitous banner ad -- though not by much. A thorough and useful resource on online advertising.

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