Aha! 10 Ways to Free Your Creative Spirit and Find Your Great Ideas
by Jordan E. Ayan
Crown, 1997
 
 
 
 
 

Jump Start Your Brain
by Doug Hall & David Wecker
Warner, 1996

Aha! 10 Ways to Free Your Creative Spirit and Find Your Great Ideas
Jordan E. Ayan
Light-hearted but illuminating survey of creativity theory, with lots of exercises you can try.

Applied Imagination
Alex F. Osborn
Read the work of Alex Osborn, originator of brainstorming.

The Care and Feeding of Ideas: A Guide to Encouraging Creativity
James L. Adams
Tips and best practices, with supporting theories.

Conceptual Blockbusting: A Guide to Better Ideas
James L. Adams
One of the best books on creativity and innovation. Solid explanation of concepts and recommendations for increasing creativity. If you only buy one book on creativity, it should be this one.

Creativity : Flow and the Psychology of Discovery and Invention
Mihaly Csikszentmihalyi
A staple of any creativity bookshelf, Mihaly Csikszentmihalyi's "flow" theory describes the optimum creative state.

Creativity for Graphic Designers
Mark Oldach
Approaches to the business of creativity from a designer's perspective. Includes excellent advice on dealing with clients.

Jamming: The Art and Discipline of Business Creativity
John Kao
Is business creativity like jazz? Author John Kao presents some similarities.

Jump Start Your Brain
Doug Hall, David Wecker
Energetic, easily digested book on creativity-boosting practices.

Mindmapping : Your Personal Guide to Exploring Creativity and Problem-Solving
Joyce Wycoff
Explores the technique of "mindmapping," which supports the process of creative thinking through concept diagrams.

Think Out of the Box
Mike Vance, Diane Deacon
Bestselling guide to organizational creativity.

Thinking for a Change: Discovering the Power to Create, Communicate, and Lead
Michael Gelb
Outlines the author's "synvergent" thinking approach to business creativity.

A Whack on the Side of the Head: How You Can Be More Creative
Roger Von Oech
A creativity classic, revised for the 1990s.

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